Archive for October 11th, 2011
WP Do Good Vision
Warby Parker’s “Do Good” vision for humanitarian eye wear comes into focus
How socially good can a good-looking, successful company really be? So, so good. Warby Parker is the kind of company you’d want to take home to Mom. The New York City via Wharton Business School startup was just named one of Huffington Post’s 2011 Game Changers ranked among “the 100 innovators, leaders and role models who are changing the way we look at the world and the way we live in it. Warby Parker is a humanitarian eye wear company that sells brilliantly designed glasses for $95–a quarter of most high-end retail prices. And just like TOM’S Shoes , for every pair you buy, Warby Parker donates a pair to someone in need, working with non-profits like VisionSpring. Not only does Warby Parker skip licensing companies by creating its own designs but it also bypasses the optical shops by selling directly to consumers online. (See the cost breakdown here.) Worried that the glasses you buy online might not look good... Continue Reading