Image representing GoodSearch as depicted in C...

Image via CrunchBase

Following the trend of people wanting to incorporate “doing good” into their everyday lives, more than 13 million people are helping feed the homeless, save the environment, cure cancer and help more than 100,000 nonprofits and schools just by searching the internet and shopping online. Six years ago, brother/sister team Ken and JJ Ramberg wanted to figure out a way to turn everyday actions into a way to support the causes trying to make this world a better place. So, they partnered with Yahoo and launched GoodSearch.com a Yahoo-powered search engine which donates about a penny a search to your favorite cause, and then GoodShop.com a shopping portal which donates a percentage of your purchase at more than 2,500 stores (including Amazon, Expedia, Staples, Williams Sonoma and others) to your favorite cause. As a result, more than $8 million has been directed to the charities and schools designated by its users.

4-star UNICEF has used the money earned from GoodSearch and GoodShop to provide clean drinking water to more than 200,000 children; the 2-star National Inclusion Project which helps children with disabilities has used the $16,000+ its supporters have raised to send nearly 250 children to summer camp; and supporters of the 3-star ASPCA have earned more than $40,000 to help animals in need. And, with a recent site update, both users and organizations can track their earnings right on the GoodSearch website. Users can also now can review individual charity profile pages to select charities to support based on their descriptions, number of supporters and activity levels.

As the holiday season approaches and people prepare to do the majority of the year’s shopping, organizations are focused on getting the word out to their supporters to not forget to either click through from GoodShop to their favorite store, or download the GoodSearch toolbar, to ensure that every gift they buy also results in a donation to their cause!


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Hello, my name is Dayle. I am a designer of both print & web, as well as an advocate of positive social change. My goal for this blog "Nice deeds, by nice people" is to use the internet as a tool for good. My focus is on inspirational stories about individuals, groups and organizations that are making a difference in the world we live in. Please take part in the conversations, or submit ideas for stories. By reading, getting involved and spreading the word through social mediums, you can help bring attention to the issues that we all face today.
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