Lessons From The Lorax

The Lorax is a glorious creature, who embodies the environment and acts as the guardian of green. He is the “voice of the trees” and attempts to fight a lonesome battle against the giants of industry, the Once-ler. Overall, his message rings true to the folks here at Urban Times, as we also believe that without action, no solutions can be assembled. Where the story of The Lorax hits the nerve is exactly where we diverge however, Seuss emphasizes the woe and sacrifice attached to the battle of the environment at the time (1970s), whereas we like to think of the bright days ahead.

In the book, the arguments for and against big industry are largely simplified for younger audiences, but Dr. Seuss’ message was certainly not without controversy (in the 70s and 80s). Certain schools banned the work for attempting to put the logging industry into disrepute, and companies and government agencies were outraged with how they might be regarded after reading. It is this exact shock factor that some ecologists strive to achieve today, but the fact of the matter is, a large chunk of the world’s population are becoming pro-environment and the Lorax Effect no longer shocks at all, but merely marks a reminder of where the movement began.

The quote to the left was in fact not from the Lorax, but from the industrialist(s) whom had rid the area of any tree life and finally realized the word of the Lorax was true. This particular quote gave us inspiration when creating our upcoming feature ‘The Start-up Lab‘, which will spotlight enterprises that match entrepreneurship with social and environmental good. It seems as though we are not the only ones that wish to let the Lorax’s message live on either, as “The Lorax” is coming to 3D cinemas next year. Strapped to the nines with A-Listers (DeVito, Efron, Taylor Swift, etc) and it will be interesting to see how, in the modern day, the depiction of environment vs. business will be presented.

Read more… (theurbn.com)


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Hello, my name is Dayle. I am a designer of both print & web, as well as an advocate of positive social change. My goal for this blog "Nice deeds, by nice people" is to use the internet as a tool for good. My focus is on inspirational stories about individuals, groups and organizations that are making a difference in the world we live in. Please take part in the conversations, or submit ideas for stories. By reading, getting involved and spreading the word through social mediums, you can help bring attention to the issues that we all face today.
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