Posts Tagged with willie assists chipotle
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Back to the Start: Willie Assists Chipotle’s Quest To End Factory Farms
In this charming music video from Chipotle, Willie sings about going “back to the start” of American farming, before animals were pumped with antibiotics and kept in factories. A farmer, not content with his small family farm, starts to modernize. He turns his farm into a factory, pumping drugs into his pigs and pollutants into the water. But one night, he has a revelation: This is not what his life needs to be. He lets his animals roam free and raises them naturally (though still eats them). That’s the premise of the new music video commissioned by Chipotle, featuring Willie Nelson‘s cover of Coldplay‘s “The Scientist.” The refrain–“I’m going back to the start”–is meant to evoke Chipotle’s desire to take American farming to a healthier, more natural place. It’s amazingly animated by Johnny Kelly.   It may ring a little false that an enormous fast food chain is trying to... Continue Reading
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