{"id":421,"date":"2013-07-18T20:01:22","date_gmt":"2013-07-18T20:01:22","guid":{"rendered":"http:\/\/dayle.me\/home\/?p=421"},"modified":"2018-05-08T17:04:53","modified_gmt":"2018-05-08T17:04:53","slug":"secret-anti-abuse-message","status":"publish","type":"post","link":"https:\/\/dayle.me\/home\/secret-anti-abuse-message\/","title":{"rendered":"Secret Anti-Abuse Message"},"content":{"rendered":"

THIS AD HAS A SECRET ANTI-ABUSE MESSAGE THAT ONLY KIDS CAN SEE<\/a><\/p>\n

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that\u00a0displays a different message<\/a>\u00a0for adults and children at the same time.<\/p>\n

The secret behind the ad\u2019s wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult\u2014or anyone taller than four feet, five inches\u2014looks at it they only see the image of a sad child and the message: \u201csometimes, child abuse is only visible to the child suffering it.\u201d But when a child looks at the ad, they see bruises on the boy\u2019s face and a different message: \u201cif somebody hurts you, phone us and we\u2019ll help you\u201d alongside the foundation\u2019s phone number.<\/p>\n

The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them. And while this is a great and worthwhile use of lenticular images, how long will it be before toy companies start doing to the same thing to hawk their products directly at kids?<\/p>\n

[YouTube<\/a>\u00a0via\u00a0PetaPixel<\/a>\u00a0via\u00a0DIY Photography<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

THIS AD HAS A SECRET ANTI-ABUSE MESSAGE THAT ONLY KIDS CAN SEE In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that\u00a0displays a different message\u00a0for adults and children … <\/a><\/p>\n","protected":false},"author":2,"featured_media":422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,46,44],"tags":[48],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activism","category-advertising","category-philanthropy","tag-advertising"],"_links":{"self":[{"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":0,"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/media\/422"}],"wp:attachment":[{"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dayle.me\/home\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}